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Wily Walnut's Blog

Unleashing your natural genius through creative thinking
and personal development techniques pushed to the Max!

A technique for producing ideas -- book review

Just to let you know of a book review that I've just uploaded on the creative thinking classic by James Webb Young called, "A Technique For Producing Ideas."

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'A Technique For Producing Ideas' by James Webb Young is a classic little book on creative thinking.

I got my copy a couple of weeks ago and have just sat down and read right through it. Here is my review:

At only 48 pages long, 'A Technique For Producing Ideas' is a slim volume. However it is written with the clarity of a skilled advertising man. James Webb Young first published this book in the 1940s and it is now reprinted as a McGraw Hill Advertising Classic.

The back cover subtitle reveals it to be 'A Step-By-Step Technique For Sparking Creativity In Advertising or Any Field.'

Note the emphasis on ANY field.

You can read the rest of the review and get details of the technique here or at:

http://www.creativethinkingwith.com/A-Technique-For-Producing-Ideas.html

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