Selling Creative Ideas
Hey, I was trawling the net this morning and stumbled upon OpenAd.net, which calls itself the "World's Biggest Creative Department".
If you have ever looked at TV adverts, print adverts or marketing campaigns and thought, "I could do better than that!" then this is your chance to put your creative ideas to the test and see if you can sell them to real life companies and corporations.
Here's how OpenAd.net describe what they do:
Wow! Do you get that? You can generate your own ideas to apply to certain categories of industry (see below) and list them for sale in the marketplace. Or you can try your hand at answering the needs of a specific brief posted by some company that is willing to spend mega bucks to get the right campaign going. (If you are unfamiliar with advertising, sales and marketing, check out the costs of using the service as a member to appreciate the megabucks marketing budgets that companies are willing to invest in promoting their products.)
I just signed up as an idea seller to see how it works. It's very easy to do. You have to print off a couple of agreement forms and mail them off to the company before you can submit your creative ideas. Why not give it a go? What can you lose, apart from a bit of time and effort? The rewards are potentially very exciting -- and for creative people, generating ideas like this is just FUN! This is a real opportunity to get your ideas noticed and build a creative showcase for yourself.
Your creative ideas are protected, by the way, in case you are precious about them.
There are 14 product/service categories that you can submit creative ideas in:
You can use their arrangement with Corbis photo library to include photographic images, or you could storyboard it with sketches. (If you aren't very good at drawing, find a kid who is or maybe do the Lou Darvas cartoooning course to get you up to speed in a few days.)
When describing your idea, really get into the mindset of a top advertising guy like David Ogilvy, or check out Joe Vitale's hypnotic writing course (you can also get a good feel for strong, powerful writing by reading his articles at MrFire.com).
So, there you go. Go check it out if you think that you would like to explore the opportunity of selling creative ideas to creative marketing agencies and international companies.
Who knows, it could be the start of a whole new 'creative' career for you....
If you have ever looked at TV adverts, print adverts or marketing campaigns and thought, "I could do better than that!" then this is your chance to put your creative ideas to the test and see if you can sell them to real life companies and corporations.
Here's how OpenAd.net describe what they do:
"OpenAd.net is a global platform for the buying and selling of advertising, design and marketing ideas. It showcases previously unpublished ideas submitted by creatives, and makes those ideas available for licensing and sale to registered Members. Members are mainly companies looking for creative answers to an advertising or marketing problem – an ad campaign for a new product or a fresh approach to company PR, for example.
There are two ways in which ideas are entered to OpenAd.net by creatives: as unsolicited, unbranded ideas for display in categories of the Gallery; and as creative responses to a specific brief posted on the site by a Member."
Wow! Do you get that? You can generate your own ideas to apply to certain categories of industry (see below) and list them for sale in the marketplace. Or you can try your hand at answering the needs of a specific brief posted by some company that is willing to spend mega bucks to get the right campaign going. (If you are unfamiliar with advertising, sales and marketing, check out the costs of using the service as a member to appreciate the megabucks marketing budgets that companies are willing to invest in promoting their products.)
I just signed up as an idea seller to see how it works. It's very easy to do. You have to print off a couple of agreement forms and mail them off to the company before you can submit your creative ideas. Why not give it a go? What can you lose, apart from a bit of time and effort? The rewards are potentially very exciting -- and for creative people, generating ideas like this is just FUN! This is a real opportunity to get your ideas noticed and build a creative showcase for yourself.
Your creative ideas are protected, by the way, in case you are precious about them.
There are 14 product/service categories that you can submit creative ideas in:
- Beverages & Tobacco
- Cars & Vehicles
- Clothing & Fashion Accessories
- Consumer Services
- Food
- Corporate Image & B2B
- Financial & Insurance
- Household Care
- Information Technology
- Media, Entertainment & Broadcasting
- Personal Care
- Public Awareness
- Restaurants, Bars & Retail
- Transport, Travel & Leisure
- TV ad (script, storyboard or video format)
- Print ad
- Radio ad (audio file or script format)
- Creative use of media (viral SMS or movie campaign, etc)
- Corporate identity (logos, design of corporate communications, etc)
- Print material (brochures, leaflets, flyers, etc)
- Packaging
- Industrial design
- Web design (layout, banners, etc)
- Direct mail
- Events (PR campaigns or stunts, etc)
- Exhibitions and fairs
- Point of purchase (banners, posters and cut-outs for in-store promotion, etc)
You can use their arrangement with Corbis photo library to include photographic images, or you could storyboard it with sketches. (If you aren't very good at drawing, find a kid who is or maybe do the Lou Darvas cartoooning course to get you up to speed in a few days.)
When describing your idea, really get into the mindset of a top advertising guy like David Ogilvy, or check out Joe Vitale's hypnotic writing course (you can also get a good feel for strong, powerful writing by reading his articles at MrFire.com).
So, there you go. Go check it out if you think that you would like to explore the opportunity of selling creative ideas to creative marketing agencies and international companies.
Who knows, it could be the start of a whole new 'creative' career for you....
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